Kiehl's Pride poster

Speculative Project: Pride Poster for Kiehl’s in Belgrade This illustration was created as part of a personal exploration during the AOI Mentorship Programme in collaboration with A Human Agency. I imagined what a Pride campaign poster for Kiehl’s might look like if I were commissioned to illustrate it in my visual style. The focus was on developing the concept through sketches, character exploration, and thoughtful composition, aiming to capture a vibrant, inclusive atmosphere of Pride in Belgrade. While I initially considered various locations like the riverside or a mall, I ultimately felt that placing the scene in the heart of the city center best conveyed the message of visibility, celebration, and community. This project is not part of an official collaboration with the brand; it was developed purely as a speculative exercise to explore how I might approach a commercial brief on a subject that is personally meaningful to me.

The focus was on developing the concept through sketches, character exploration, and thoughtful composition aiming to capture a vibrant, inclusive atmosphere of Pride in Belgrade. While I initially considered various locations like the riverside or a mall, I ultimately felt that placing the scene in the heart of the city center best conveyed the message of visibility, celebration, and community. This project is not part of an official collaboration with the brand; it was developed purely as a speculative exercise to explore how I might approach a commercial brief on a subject that is personally meaningful to me.

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